品牌策略不单单以产品为个体作为设计研究，而是从品牌识别到品牌文化到品牌营销策略的系统化设计

Brand strategy involves a holistic approach, integrating brand identity, culture, and marketing into a cohesive system,

rather than focusing solely on the product.

 

 

 

PI：Products Identity产品形象

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是产品在设计、开发、流通、使用中形成的统一的形象特质，

是产品内在的品质形象与外在的视觉形象形成统一性的结果。产品PI作为服务于品牌个性的手段，很多时候需要用性格特征或消费者所

倾向的个性和品味等来定义产品的族群特征，使产品族群内的产品虽然看起来外形缤纷绚丽，各不相同，但他们都能表达同一种

理念和同一种价值观，进而吸引持同样观点的消费者，获得他们的认同

 

Product PI refers to the unified image traits formed during the design, development, distribution, and usage of a product. It is the result of the consistency

between the product's intrinsic quality imageand its external visual appearance. As a means to serve the brand's personality, Product PI often defines the characteristics of

the product's target group through personality traits or the individuality and taste preferred by consumers.

This ensures that while the products within the group may appear diverse and visually distinct, they all convey the same concept and values.

Consequently, this attracts consumers who share similar perspectives and gains their recognition.

 

 

产品系列化 Product Series Development

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在市场需求日益多样化、个性化的今天，靠单一品种的产品打天下的情况已经不复存在

为了适应尽可能多用户的需求，占领更宽的市场覆盖范围，系列化开发已成为现代工业产品开发中最重要的战略之一

通过产品的系列化设计，可以使企业在一种基本型产品的基础上，快速发展起家族产品

在市场竞争中掌握主动，同时，还可以通过系列化设计延长产品的生命周期

充分利用企业已有的生产设备能力，使企业获得较好的经济效益。除此之外，系列化的产品上架陈列和广告图片的

效果更好，容易被消费者识别和记忆，从而扩大影响，树立品牌，是一种有效的营销手段。

 

In today’s diverse and personalized market, relying on a single product is no longer viable.

Series development has become a key strategy, allowing companies to expand product families, extend lifecycles, and maximize production efficiency.

Series products also enhance shelf appeal and advertising impact, making them easier for consumers to recognize and remember,

ultimately strengthening brand identity and driving effective marketing.

 

 

专属式设计 Exclusive Design Service

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全新的合作模式，垂直空间专属式设计分为 “专职人员外派” 以及 “包时式设计” 服务

专职人员外派——定期外派垂直空间设计人员到客户企业全职协作，更有效的沟通技术细节与需求

包时式设计——在与企业相互了解与信任的基础上签定以时间为基准的设计服务，项目不单单以传统的方式

进行，而是全方位的帮助客户树立品牌形象，开发新产品，完善产品细节与后期维护

 

A new collaboration model offers two vertical space design services:  

1. Dedicated Personnel Dispatch —— Design experts work full-time at the client’s company for seamless communication.  
2. Time-Based Design —— A flexible, trust-based service focused on brand building, product development, refinement, and post-launch support.

 

 

 

 

“   垂直空间    为而不同   ”
We do the things different